Socal Brewinery
- Custom Website Design and Development
- Logo Creation and Branding
- Video Development and Editing
- Integration With Google Calendars
- Integration With Twitter Through RSS
- Site Traffic Analytics
- Google Adsense, AdBrite, and AdToll
- Search Engine Optimization
- Mobile Phone App
The Need
SoCal Brewinery is a website designed and built to promote the local breweries and wineries in Southern California. The goal was to build a site that offered news, fun videos, event information, and other fun content. This site was also an experiment into generating revenue through advertising on the website.
Immediately, we decided we wanted to try to design a news site and leverage content from other places on the web to whatever extend is possible. This would cut down on the amount of time spent on daily updates and free up time for more interesting content such as videos and other special features.
The Solution
Pacific Custom Webs started out by brainstorming about what content could be brought to the site and from how many different places. As the site was built we were able to integrate twitter posts, facebook posts, videos from vimeo and youtube, and calendar entries from Google Calendar. All of this was done with an eye towards SEO (search engine optimization) . We wanted to design a site that would rank well with Google and other search engines for selected keywords. This meant making many design decisons that would help us reach this goal.
As the site neared completion we integrated ads from vendors such as Google, AdToll, and AdBrite. We are able to track their success in combination with the use of Google Analytics tools. From Google Analytics we can see from what page on the web, which search engine, or where geographically people are visiting the site, how they are getting there, what they are looking at, how much time they spend, and many other details. We can use these details to further tweak our search engine optimization techniques to attract the specific demographic of people we are looking for.
In addition to the main site, we also designed a very simplified version of the site meant for mobile phones. Through this mini app, visitors are able to look up beer reviews from anywhere their phone is.